Leadership: Strengthened To Carry Strategy

Strategy fails when leadership is not built to meet its demands. We use a system called Leadership Architecture to align leadership strength with the real pressures of business. We identify what must be in place and when, so that decisions hold, execution lands, and succession is secure. The result is leadership that performs under pressure and keeps the business moving forward.

What Our Architecture Secures

Strategic readiness across leadership systems

Elevation of leadership impact at inflection points

Succession that protects business continuity

Strategic optionality, alignment, and impact under pressure

Our Differentiator

Superior strategy fails when leadership is not matched to the demands of the strategic inflection point - in alignment, readiness, or reputation.

Our work builds the Leadership Architecture that prevents those fractures, scaling leadership strength, securing continuity, and turning leadership into the advantage that carries strategy through.

Built For Strategic Inflection

We start where most leadership work stops: with direct mapping to organizational outcomes. Every engagement is tied to your organization's ambitions and inflection point - rapid growth, transformation, M&A, CEO succession, or crisis.

Executable Clarity

We deliver immediate clarity through defined decision and delivery agendas, then embed operating discipline and new dynamics to sustain elevated performance over time.

Complete Solutions

Leadership work tends to be addressed in silos: HR, PR, Internal Communications, Legal, and Risk. Our Leadership Architecture spans these domains to ensure full coverage of senior leadership risk, reputation, and capability.

The Team Behind Our Leadership Architecture

Strategic leadership systems are only as good as the minds that design them. Meet the senior team that develops, tests, and advises on the architectures we install for business leadership.

FOUNDER AND CHIEF EXECUTIVE OFFICER
LinkedIn
Suesal Arieli

Suesal Arieli has an MA(Oxon) in Philosophy, Politics, and Economics from Balliol College, University of Oxford, and an MSc in Organizational/Industrial and Business Psychology from University College London. She is a certified Executive Coach by the Hudson Institute of Coaching in Santa Barbara.

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Arieli dedicated 10 years to investigating peak performance, leadership ascent, and organizational context by working across diverse fields before undertaking a Masters in Business Psychology. During this time, she worked in finance at Deutsche Bank, in law at McAllister Olivarius LLP (a US/UK legal firm that specializes in human rights), and consulted for media, social enterprise, and art and architecture entities. Her investigation identified an unmet need: evidence-based strategic career management.

In 2014, Suesal founded Arieli & Company to meet this need. Under her leadership, the firm became a trusted name for organizations looking to strengthen their leadership from the inside out. At the helm of Arieli & Company, Suesal has led global projects for Fortune500 companies, earning a reputation for delivering practical solutions and bringing key stakeholders to the table.

Associate Principal
Eleanor Robinson
LinkedIn

Since joining in 2015, Eleanor has worked on high-impact leadership projects in six continents, across various industries including consumer goods, life sciences, energy, and finance.

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In her work, Eleanor specializes in providing practical and data-driven advice to leaders. With a focus on driving momentum and simplicity, Eleanor's contributions have led to the expansion of the Arieli & Company team, and the refinement of the firm's service offering.

Outside work, Eleanor is a keen tennis player, with a passion for travel, cooking, and new cultures.

Eleanor has an MA(Oxon) in Modern Languages from the University of Oxford, and an MSc in Psychology from University College London. She has completed qualifications in psychometric testing, executive coaching, and personality typology.

Associate Principal
Kevin Reed
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Kevin has over a decade of experience coaching and training leaders in the finance industry and beyond.

Since joining in 2020, Kevin has worked on global leadership development projects for executives in six continents.

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In his work, Kevin specializes in creating positive and sustainable change for executive leaders. Kevin's commitment to excellence and unlocking maximum potential delivers exceptional results for our clients.

Outside work, Kevin has a passion for international relations, history, and baseball.

Kevin has an MA in History from the University of Illinois. He holds a Professional Certified Coach (PCC) designation from the International Coaching Federation. As a financial professional, he also holds Series 7 and 66 licenses.

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Associate Principal
Brianne Santarelli
LinkedIn

Brianne brings 15 years of experience with technical industries. She worked over twelve years at Air Products—a Fortune500 company—in business management, supply chain, and engineering development. She worked over two years at AHRI advancing industry-wide leadership councils for HVACR manufacturers and directing sector teams.

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Brianne specializes in unlocking opportunity by providing data-driven strategy on emerging topics such as supply chain, sustainability, and A.I., with a specialism in manufacturing, industrial, and energy industries. Brianne’s insight into market growth opportunities and evolving needs delivers transformational results for clients.

Outside work, Brianne enjoys running, family time, and skiing.

Brianne has an MBA in Finance from Lehigh University and a BS in Mechanical Engineering from Penn State University. She holds a green belt certification in Lean Six Sigma continuous improvement.

Associate Principal
Sanoop Luke
LinkedIn

Sanoop has more than 18 years' experience across media and tech working at companies including Google and Warner Media. He's led on strategic execution, product development, and M&A transactions valued over USD$1bn.

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In his work, Sanoop specializes in providing executive teams with singular direction for strategic planning. His clients commend his ability to drive clarity and to unite diverse priorities into one impactful strategic roadmap.

Sanoop has a BA in Economics from Emory University. He is a certified Executive Coach through the University of Cambridge’s Executive Coaching Program. Sanoop also acts as an advisor at private equity and venture capital firms, advising founders on new acquisitions and markets.

Head of Finance
Dave Sellick
LinkedIn

Dave has over 15 years' experience in financial advisory and accounting, having started his career at PwC.

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For the past 6 years, he has supported the management and growth of the firm using his strong financial acumen and deep experience advising growing businesses.

Outside work, Dave is passionate about music and technology. He is dedicated to making financial processes more human and accessible.

Dave has a BA in Geography from the University of Nottingham. He is an ICAEW qualified chartered accountant.

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